Small Business
MOBILE MARKETING
Statistics And Facts

Mobile Marketing Is Now A MUST For Every Small Business.

Read this entire page to learn exactly why YOU should call us today.

Mobile Commerce Stats

65% of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)

43% of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011)

Approximately 52 % of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)

67% of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)

In terms of the types of information mobile users will be looking for via their devices this holiday season, 31 % said they will look for updates on sales and promotions, 27% will look for local store hours and directions, 26 % will seek out product information and availability, 26 % will be interested in product photos, 18% will search for official retailer apps and 17 % will use mobile for customer support. (InMobi Holiday Mobile Shopping Study)

Approximately 45 % of mobile users plan to compare prices via their handsets during their Thanksgiving weekend shopping, up from 22 percent in 2010 (InMobi Holiday Mobile Shopping Study)

67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte's 2011 Annual Holiday Survey)

More than 60 % of mobile buyers will make mobile purchases while at home (Source: Ipsos and PayPal Survey, 2011)

53% of the "on-the-go" U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)

74 million consumers in the United States already shop from their mobile devices (Source: InMobi study, 2011)

78 percent of retailers plan to invest in mobile this year (Source: The E-tailing Group Inc, 2011)

Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer reputation, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalog (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)

As you can see, the mobile market is NOT something you can ignore as a small business owner. Call us TODAY to make sure your 2012 marketing plan has mobile marketing as one of its main components and that it is integrated into your business with perfection!

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